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Developers need more than code to deliver successful customer engagement solutions

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The need for enterprises to be able to engage with their customers through multiple channels has never been greater. There is a proliferation of digital channels, some more prevalent in some parts of the world than others, and different people have different preferences in terms of which they like to use. Enterprises must take this onboard and enable their customers to engage with them on the channel of their choice. 


In recent years, enterprises have invested significant human and financial resources in developing multichannel customer engagement solutions. For the developers tasked with building and rolling out these solutions, they want the reassurance of knowing that they are working with a secure and reliable technology partner, such as a communications-platform-as-a-service (CPaaS) provider that will enable them to deliver successful solutions in a fast and efficient manner. 


So what are the key factors developers look for when choosing who to work with? 


Read the full article on Mobile Marketing digital magazine.