The CPaaS Revolution

SAP Digital Interconnect is now Sinch

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Today, we all expect a smooth experience in every aspect of our digital lives, whether that’s talking to friends or making a purchase, planning a trip or contacting a brand for customer support. All businesses and app developers today are participating in the experience economy, where the experience they provide to customers can have just as much weight as their product, service or app itself.

When we’re thinking about businesses communicating with consumers, the experience economy means choosing the right channel at the right time and in the right context. It’s no longer a case of the business dictating which channels users can or can’t use to contact them – you now have to interact with individuals on their preferred channel and on their terms.

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About the Author

Rohit Tripathi is Chief Product Officer, Go-to-Market, SAP Digital Interconnect, and brings with him over 20 years of experience in software and business operations. In his current role, Rohit focuses on bringing to market value added solutions that help SAP Digital Interconnect customers get more engaged, secure and gather actionable insights in the Digital World. Rohit also serves on the North American Board of Directors for Mobile Marketers Association. Previously, Rohit held various leadership positions at SAP in the area of technology and products. Prior to joining SAP, Rohit was with The Boston Consulting Group where he advised senior executives of Fortune 500 companies on business strategy and operations.