A Communications Platform as a Service (CPaaS) affords significant potential to manage engagements with your customers and prospects and keep them happy. However, a CPaaS solution can also play a pivotal role in helping to maintain business continuity when something out of the ordinary happens – a subject that we should all be able to identify with right now.
The current COVID-19 pandemic has forced many businesses to reassess how they organise their workforce, and how they communicate with their employees. As they do so, we suspect that many have found they are ill-prepared, and over-reliant on time-consuming and inefficient manual processes to keep the business functioning.
Read the full article on Mobile Marketing digital magazine where we discuss the important part that technology and messaging play in business continuity planning.