Blogs

Customer experience is a key success factor for enterprises, and with the increased pace of digitization companies are looking for scalable, reliable solutions to address their communication and customer interaction needs.

Rohit Tripathi, Chief Product Officer, and Mirko Benetti, VP, Head of Sales EMEA and APJ, look at how CPaaS helps developers benefit the enterprise

Michael Smith, Product Manager, Sinch, shares how the right CPaaS provider helps improve the success of a customer engagement API project.

Flexibility and omni-channel responsiveness are what we need going forward according to Digital Interconnect.

As more activity moves online, the importance of APIs as a factor in choosing cloud solutions such as communications platform as-a-service (CPaaS) is growing.

Russ Green and Alessandro Musella discuss the importance of APIs in multichannel engagement and how API libraries, code generation, analytics, and standards compliance are key considerations when selecting the right CPaaS partner.

Ovum refer to communications-platform-as-a-service (CPaaS) as a “quiet revolution” for customer experience professionals.

Communications-platform-as-a-Service, or CPaaS, is a relatively new concept, but for anyone trying to harness the ever-growing number of channels and meet the expectations of the modern experience economy and customer, it is increasingly becoming a necessity.