Blogs

Customer experience is a key success factor for enterprises, and with the increased pace of digitization companies are looking for scalable, reliable solutions to address their communication and customer interaction needs.

Michael Smith, Product Manager, Sinch, shares how the right CPaaS provider helps improve the success of a customer engagement API project.

Of the many changes wrought by the COVID-19 pandemic, one that stands out is the growing demand on organisations across the economic spectrum to deliver an ever-more effective, efficient and innovative online consumer experience.

CPaaS solutions eliminate the enormous complexity and high costs of integrating applications with diverse, ever-evolving channels.

CPaaS adoption is accelerating as organisations manage multichannel environments in order to serve their customers better and operate more efficiently.

With the popularity of social messaging continuing to grow, the ability to offer customer support on multiple channels is more important than ever.

As interactions become more digital customer expectations are increasing and they want to communicate with organisations via their chosen method, whether that’s via phone, email, SMS, other forms of messaging such as Facebook Messenger, WhatsApp and WeChat, or via social channels.

Uffe Jes Hansen and Marut Gaonkar discuss how, in today’s highly connected world, the ability of companies to engage and interact with their customers has never been easier – or more difficult.

SAP Digital Interconnect’s Marut Gaonkar, product manager, and Arti Yadav, director marketing, explain the importance of communicating with consumers over social messaging apps

WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways that marketers can reach today’s consumers. While there is no shortage of channels that a company can use, there is a major challenge – how can today’s marketers wade through the noise and communicate in a trustworthy, meaningful, and impactful way that resonates with consumers?