Russ Green and Alessandro Musella discuss the importance of APIs in multichannel engagement and how API libraries, code generation, analytics, and standards compliance are key considerations when selecting the right CPaaS partner.
We just ended the second decade of the 2000s and now look ahead to the 2020s. I expect that the 2020s will not be as roaring as the 1920s were, 100 years ago. But for the mobile industry, we’ve progressed a long way in the last 10 years.
Communications-platform-as-a-Service, or CPaaS, is a relatively new concept, but for anyone trying to harness the ever-growing number of channels and meet the expectations of the modern experience economy and customer, it is increasingly becoming a necessity.
Businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients.