The Critical Role of CPaaS in Reaching Customers on their Channels of Choice

[Shahzad_Ismail]

Enterprises can reach customers through SMS, e-mail, push, and an array of messaging apps and social channels each with its own interfaces and protocols. Communications-platform-as-a-service (CPaaS) providers and intelligent interconnectivity can help simplify access to messaging platforms, API-driven services, and developer resources that make it easier to engage customers.

Read the Ovum white paper to learn about:

• Core principles of a well-executed multichannel customer experience campaign
• Role of cPaaS to create new opportunities to delight customers across communication networks
• Right model and technology layers to support dynamic orchestration.