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Community Manager
Community Manager

The Critical Role of CPaaS in Reaching Customers on their Channels of Choice

Enterprises can reach customers through SMS, e-mail, push, and an array of messaging apps and social channels each with its own interfaces and protocols. Communications-platform-as-a-service (CPaaS) providers and intelligent interconnectivity can help simplify access to messaging platforms, API-driven services, and developer resources that make it easier to engage customers.


Read the Ovum white paper to learn about:


  • Core principles of a well-executed multichannel customer experience campaign
  • Role of cPaaS to create new opportunities to delight customers across communication networks
  • Right model and technology layers to support dynamic orchestration.
Shahzad Ismail
Head of Knowledge Management and Community Engagement, Sinch
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