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Understanding the complexity of messaging channels and digital engagement: From SMS to OTT, social, RCS and beyond

Enterprise applications continue to evolve into customer engagement platforms able to support multichannel customer experiences. Underlying mobile and API-driven digital engagement services including SMS, e-mail, push, and social channels are also converging to orchestrate messaging throughout the customer journey.


Read the Ovum white paper to learn about:


  • How have messaging channels evolved and what that means for Enterprises today
  • Trends in messaging channels
  • Recommendations for Enterprises that want to create a cohesive multichannel approach.


Michael Smith Product Marketing Lead.
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