Understanding the complexity of messaging channels and digital engagement: From SMS to OTT, social, RCS and beyond

[Michael_Smith]

Enterprise applications continue to evolve into customer engagement platforms able to support multichannel customer experiences. Underlying mobile and API-driven digital engagement services including SMS, e-mail, push, and social channels are also converging to orchestrate messaging throughout the customer journey.

Read the Ovum white paper to learn about:

• How have messaging channels evolved and what that means for Enterprises today
• Trends in messaging channels
• Recommendations for Enterprises that want to create a cohesive multichannel approach.