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Glossary M


Glossary M


The MAILSUBMITDATE field is populated with the value (date/time) the ROUTER process in the WORKFLOW Server for Swiftlet connections and customer input server for other protocols.



Monthly Active User – A measurement of usage – the number of users who use the app or service at least once per month.  Contrast to Daily Active User (DAU) – a measurement of daily usage.



Message Body Removal



Mobile Country Code - used to identify GSMA/LTE mobile operators.



Mobile Directory Number - The actual phone number dialled to reach a specific mobile phone. Also referred to as MDN.



Mobile Ecosystem Forum - The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  The MEF provide members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. ( The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.


Message Delivery Platform

Digital Interconnect system for delivering multimedia messages between VASPs and MMSCs. Also referred to as MMS365.


Message ID

The MT submission sequence number received by the connection server from the SMSC.


Messaging Apps

The same as Chat Apps.  May be called OTT Messaging as well, but this terminology has fallen out of favor and should not be used.  Also called Social/Chat Apps.  The term Social Messaging can also apply to A2P (and P2P) messaging through one of these apps.



Multi-Input, Multi-Output – this is a technology to use multiple receive and transmit antennas to establish links between two or more communications systems with greater throughput.  This is one of the methods that LTE-Advanced uses to increase data rates.



Multimedia Messaging Four – A protocol that allows communications between MMSCs or MMSCs and messaging hubs to support inter-operator MMS.  Also referred to as MM4.



Multimedia Messaging Seven - A protocol that allows communications between VASPs and MMSCs. Also referred to as MM7.



Mobile Marketing Association - See entry for Mobile Marketing Association (MMA).



Multimedia Messaging Service - See entry for Multimedia Messaging Service (MMS).


MMS Message

A message sent via a Multimedia Messaging Service that contains multimedia objects.



Mobile Network Code. This is a unique identifier for each country and each Operator – used to identify GSMA/LTE mobile operators.



Mobile Network Operator – another term for Mobile Operator. See Mobile Operator.



Mobile Number Portability - This is the industry agreed process by which a customer can switch from one network operator to another and take their existing mobile number with them, for example, from Orange to T-Mobile.


MO (Mobile Originated)

Mobile Originating messages are SMS messages sent from a mobile device by the end user (MSISDN) to a shortcode in the A2P business used by a content provider, or to another end user (P2P business). The end user who sends the message will pay the cost of the message to their operator at the agreed rates according to the end user's tariff or price plan. If the message is sent to a shortcode, there may be an additional cost depending on whether or not the shortcode is defined as a premium MO and this will be detailed in the terms and conditions provided by the content provider.


Mobile Acknowledgement

This routing provides a feature whereby confirmation is given that the SMS has been delivered to the destination handset.


Mobile Advertising

A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll).


Mobile Marketer

All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carriers, Content Providers and Publishers.


Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches.


Mobile Message

SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.


Mobile Messaging Program

Multiple mobile messages, usually delivered as part of a coordinated campaign.


Mobile Operator

A mobile phone service provider such as Verizon, Vodafone, Telcel, Orange, T-Mobile, etc.


Mobile Station International ISDN Number

See entry for MSISDN.


Mobile Subscriber

A consumer that enters into an agreement with a Carrier. Once executed, the agreement requires the Carrier to provide wireless telecommunications services to the consumer.



Mobile Switching Center, part of GSM architecture which controls the network switching subsystem elements.



Mobile Station International ISDN Number - also referred to as Mobile Subscriber ISDN Number and Mobile International ISDN Number. A MSISDN uniquely identifies a wireless device within a wireless carrier’s network. The MSISDN is dialed from other wireless or wireline networks to direct a signal to a specific wireless device. MSISDNs can be electronically checked to help prevent fraud.


MT (Mobile Terminated)

Mobile Terminating messages are messages sent by an application, to the end-user (MSISDN) usually from the content provider, who is providing the product or service in the A2P part of the business.


MT Router

The software that makes sure that the MT messages are sent using the right connection and are converted into the right connection format.


Multimedia Messaging Service (MMS)

The ability to send messages using a combination of text, sounds, images and video to MMS capable handsets. Similar to SMS, MMS is a store and forward method of transmitting graphics, video clips, sound files and short text messages over wireless networks using the WAP protocol. Carriers deploy special servers, dubbed MMS Centers (MMSCs) to implement the offerings on their systems. MMS also supports e-mail addressing, so the device can send e-mails directly to an e-mail address. The most common use of MMS is for communication between mobile phones. Also referred to as MMS.


Multimedia Messaging Service Center (MMSC)

A device that provides MMS communications to wireless networks. Also referred to as MMSC.



Mobile Virtual Network Operator.



A DBMS database system developed by the Swedish company MySQL AB, now a subsidiary of Sun Microsystems. 

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‎01-18-2021 09:57 AM
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