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Why is it difficult to split spam from legitimate Enterprise Messaging traffic?

Spam and legitimate enterprise messages are very similar in terms of patterns; for example, bulk SMS can be sent by spammer but also by genuine enterprises and the ratio sender-recipient is much the same.

The key to split spam from SMS is in the message body: only content analysis associated with other parameters can help in identifying and splitting A2P from legitimate traffic.


Sinch can help split and re-route enterprise messages in P2P links. Click here to learn more about our Messaging Proxy 365 solution.


Vesa Lindberg, Head of Product Management, Operator Services